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The Design Marketing

Design is important from day one. Numerous articles circulating advocate in favour of processes focusing on spotting the pain (preferably an unbearable one) then build and sell the painkiller. In order to learn and iterate based on clients feedback, we must ship fast and ship often. We build a MVP (Minimum Viable Product) and iterate from there. We've also read a lot of great posts about building an audience by producing content, called content marketing nowadays, before, during and after launch. While building my new product, I decided to give a preponderant place to design with the hope to use it as a marketing advantage. Here are a few reasons why design should have a central place when elaborating your...

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Should your blog and portfolio be on the same domain?

After arguing with myself for a few months, I finally decided to move this blog from entrepreneurloop.com to my own website: gregoiregilbert.com. I've been going back and forth with the idea of creating a website about myself, and making the blog a section of it. I mean, the last time I built a personal website was probably in 1998 using Microsoft Frontpage. Since then, I've been using social platforms like Linkedin to list my skills and track record and it's only been 2 years since I decided that I wanted to start publishing my thoughts. I was going through a rough patch, professionally, and decided to start writing in order to structure my ideas and intentions. It was also a...

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What is your best advice regarding entrepreneurship?

I asked my followers on twitter to share their best advice regarding entrepreneurship. Here are the answers from 16 people. Click their quote to check their twitter! Want to share your 2 cents? Reply to this tweet: Hey friends, what's your best advice regarding #entrepreneurship? Please do share!— Grégoire Gilbert (@gregoiregilbert) July 14, 2015 Josh Doody « Slow and steady wins the race. » Dereck Breuning « My humble advice would be to do what you like and sticking to what you're good at/know. » Deyson Ortiz « Have an emergency fund. It is a great stress relief to know there is a cushion when things get slow. » Łukasz Mazurek « Good cash flow management should be your baseline....

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Launching Story CRM on Product Hunt

On Wednesday, the 10th of June, we decided it was time to publicly launch our new product called Story. This article is a short report on what happened after our launching on Product Hunt. What is Story? Story is a CRM (Customer Relationship Management) available as a SaaS. It's aimed at helping freelancers and small businesses to manage relationships with their clients. How Story did on Product Hunt Story raised attention shortly after it was posted. Submitting it quite early (11h40AM GMT +2) probably helped a bit as there is usually not much products on the board, which means less competition. My guess is that, when there's only 5 or 6 products, people visiting Product Hunt tend to check all...

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Roadblocks aren't necessarily a bad thing. They are an inevitable part of whatever we're doing or working on. Sometimes you knew the obstructions you would encounter from day one, but postponed dealing with them. And sometimes they show up without notice, when you thought your plans were coming together. Our first reaction when coming up against one is often discouragement, frustration, fear or a strong will to give up what we once wanted enough to start acting. It sucks. But the next step is what matters. To not get stuck, we need to see the positive side of the roadblock and embrace it. You see, roadblocks challenge us to pause and think. They lower the noise of euphoria and slow...

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